Copywriting is The Ultimate Meta Skill
Copywriting. The skill of selling on paper or the skill of selling on the internet. At first, I used to think that this skill is only useful to marketers. But man I was wrong. Because, this skill is the ultimate meta skill that can take your career from 0 to a 100.
I started writing content on Instagram. I used to make carousels, but I wasn’t able to hold people’s attentions but after reading and applying copywriting books in my content, changed the game for me.
No matter who you are or what you’re doing. If you don’t learn about copywriting, you’re missing out on a lot of opportunities. For eg, You’re a dentist but you need to sell your services online to reach a more wider audience.
And to sell those services, you need to learn Copywriting. Obviously, You can hire a professional copywriter if you want better results but remember the fact that learning copywriting isn’t difficult. And you can do wonders with basic level copywriting.
Here are 5 books you should definitely read to learn Copywriting:
- Copywriting Secrets by Jim Edwards
- Tested Advertising Methods by John Caples
- The Boron Letters by Gary Halbert
- Cashvertsing by Drew Eric Whitman
- How To Write Copy That Sells by Ray Edwards
